Monday, June 13, 2011

Low cost of the nation favorite grocery store is...

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A dealer who is not a household name but is one of the chains of more rapid growth in the country, with much cheaper prices compared to the average of mega-grocer, small shops and a more limited selection. The chain is called Aldi, and is owned by the same company that runs at Trader Joes.

A press release from the company announced:

When asked to classify the 10 overseas senior offering low prices, consumers ranked ALDI No. 1, ahead of competitors such as Wal-Mart, Costco, Kroger, Meijer, and Safeway.

What, exactly, were consumers vote when giving Aldi the higher rating? The survey, conducted by market force information, urged buyers to classify different grocery 10 in various categories, including service, location, quality of food and low prices. Aldi earned the highest ranking in that latter category, with Wal-Mart in second and Costco in third. (Read about the invasion of the retailers of discount to strip centers near you).

This does not necessarily mean that the buyers are going to Aldi stores. When asked what they liked about their favorite grocery stores, the top answer among consumers was the practical response "location". "To offer low prices" ranked second in importance. (Read about the absolute best time of the week to buy groceries).

Considering that Aldi is one of the retailers of more rapid growth of the nation, more than 1,100 stores, with 80 more it plans to open this year, more and more buyers should have access to stores with locations and low prices.

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Financial Insights

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